Branding & Visual Identity

Logos, colours and visuals that actually fit your business.

Simple, modern branding for small businesses, solo founders and local services — so your website, social media and print all feel like they belong together.

What we can create

  • Logo design or professional refresh
  • Colour palette & typography direction
  • Simple, practical brand guidelines
  • Social media visual templates
  • Launch-ready asset exports

Branding is available as an add-on to the Website Launch Sprint or as a standalone project.

Branding that fits where you are now.

You don’t need a giant agency rebrand — just a clear, usable visual system.

Logo design

Clean, flexible logos that work on websites, social profiles, invoices and merch.

Colour & typography

A simple palette and font pairings that feel consistent and easy to reuse.

Mini brand kit

A small, practical brand guide so you and anyone helping you can stay on-brand.

What’s included in a typical brand kit?

A tidy folder of assets you can plug straight into your website, social and print.

Logo files

Main logo, simplified mark and variations in light/dark and transparent PNG/SVG formats.

Colour palette

Primary, secondary and accent colours — with HEX/RGB codes so they can be used anywhere.

Typography choices

Heading and body fonts, usually from free web-safe sources, with usage suggestions.

Examples & mockups

Preview of how your brand looks on a homepage, social post or simple business card.

Usage guidelines

Short notes on spacing, colour combinations and “do’s & don’ts” to keep things consistent.

Files ready for your designer/printer

Organised folders you can hand to any designer, printer or VA without confusion.

How the branding process works

Friendly, collaborative and straightforward — even if you’re “not a design person”.

1. Short brand chat

We talk about your audience, vibe, goals and any references you like or dislike.

2. Mood & direction

We explore a few visual directions and agree on a style that feels right for you.

3. Logo & palette

We design a core logo, colour palette and typography that work together.

4. Refinements

You’ll have a chance to request tweaks so everything feels spot-on.

5. Brand kit delivery

You receive organised files and a simple guide in a shared folder or via your client portal, so everything is easy to find later.

Curious how the portal works? See the Claw Labs client portal in detail →

6. Optional add-ons

We can create social templates, banners or simple print designs if you need them.

Typical branding budgets

Affordable options if you’re just getting started, with room to grow later.

Logo refresh

Clean up or modernise an existing logo, plus basic file exports.

From ~£120–£250

Starter brand kit

Logo, colours, fonts and a mini brand guide for web and social.

From ~£250–£500

Full brand kit

Multiple logo variations, extended palette, mockups and extras.

From ~£500–£900

We’ll always tailor things to your stage, budget and how much you want to DIY vs. have done for you.

Need a simple, solid visual identity?

Share a bit about your business and where you show up online, such as your website, Instagram or YouTube, and we’ll suggest a branding approach that makes sense for you.

Chat about branding